Over a decade in arts, culture and luxury.

With over a 13 years of experience in strategic communications and creative brand development, I work at the intersection of arts & luxury across the UK, Europe, and the Middle East.

Raised between Bahrain and London, with time spent living in Montreal and Dubai, I bring an international perspective to my work. My background informs a thoughtful approach to relationship-building, characterised by sensitivity, curiosity and adaptability. I lead with a considered, creative mindset to craft narratives and strategies that support emerging and established voices.

My expertise lies in identifying gaps and refining positioning, helping individuals and organisations that are both emerging and established clarify their message, define their voice, and connect with the right audiences. I’ve collaborated with renowned artists and institutions shaping today’s global cultural landscape, including Tschabalala Self, Hayv Kahraman, Dexter Dalwood, and Sonia Boyce. The most meaningful work happens where ideas are challenged and creativity leads.

Formerly Head of Communications at Pilar Corrias with senior positions at Simon Lee Gallery, Sutton, and Alserkal Avenue. Consulting with agencies Scott & Co and DH-PR on a diverse range of accounts.