The Young Vic’s 2021–2022 season marked a return to a more streamlined live performance with a bold slate of productions, requiring a marketing strategy that could reignite audience engagement and reflect the theatre’s innovative spirit.

A focused campaign across social and digital channels supported key moments in the season, including the launch of the play and musical, The Collaboration and Rodgers & Hammerstein’s Oklahoma!. Content was tailored and designed to build momentum and drive ticket sales. Rodgers & Hammerstein’s Oklahoma! saw a surge in demand, with performances selling out quickly following the campaign announcement. Delivered in close alignment with the press and ticketing teams, the rollout was both timely and effective, reinforcing the Young Vic’s position as a leader in contemporary theatre. The campaign also encompassed the creation of print and digital programmes, with responsibilities spanning copywriting, layout design, and the production of video and photographic assets in collaboration with in-house teams, external creatives and the production teams.